On 4 Nov 2026, DAPS Advertising was priced at ₹19.00, or 7.3× trailing earnings, against an industry P/E of 12.0×, and the shares are 34% below their 52-week high. It earns ROCE of 10% and ROE of 7.8%, and sales and net profit fell 9.7% and 12% a year over 3 years. It has almost no debt, and its dividend yield is 1.3%. It is listed on an SME platform with a market cap of ₹9.83 Cr, ranked 14th of 15 Advertising Agencies companies by market cap; the shares fell 17% over the past year.
- ₹19.00
- ₹19.00
- ₹19.00
- ₹19.00
- 4K
Health check
- ReturnsIn line
−16.7% over a year, better than 4 of 7 peers.
- Price tagCheaper
P/E 7.3 vs industry 12.0.
- GrowthShrinking
Sales −9.7%, profit −11.9% a year over 3 years.
- ProfitabilityAverage
ROCE 10.4% vs peer median 14.4%.
- Balance sheetFair
Debt 0.08× equity, interest covered 25.5×, Piotroski 5 of 9.
- Red flags2 to check
Return on equity is low at 7.8%.
Small cap
Market sensitivity
Key metrics
- Market cap
- ₹9.83 Cr
- Small cap
- P/E
- 7.3
- Industry 12.0
- Price to book
- 0.55
- Peers 1.56
- Dividend yield
- 1.32%
- ROE
- 7.8%
- Peers 13.3%
- ROCE
- 10.4%
- Peers 14.4%
- Debt to equity
- 0.08
- Debt ₹1.43 Cr
- EPS (TTM)
- ₹2.62
- OPM (TTM)
- 7.9%
- Net margin 6.1%
- Sales growth
- +11.6%
- Latest quarter vs a year ago
- Profit growth
- +15.1%
- Latest quarter vs a year ago
- Price to sales
- 0.44
- EV/EBITDA 0.9
Strengths and risks
Strengths
- Practically debt-free.
- P/E of 7.3 against an industry P/E of 12.0.
Risks to check
- Return on equity is low at 7.8%.
- 34% below its 52-week high.
About DAPS Advertising
DAPS Advertising Limited, an advertising agency, provides display, creative, recruitment, and tender ads in India. The company operates through Print Media; Electronic Media; and Outdoor Media segments. It provides newspaper advertising, outdoor media advertising, digital media advertising through social media platforms, seminars, event management, and road shows. The company serves construction, education, electronics, automobiles, FMCG, jewellery,…
- Headquarters
- Kanpur
- Employees
- 9
- Sector
- Communication Services
- ISIN
- INE975Z01012
- Website
- dapsadvertising.com
Price range
- Avg volume (3M)
- 3.2K
- 1-year return
- minus 16.7%
- From 52-week high
- minus 34.5%
Peers · Advertising Agencies
| Company | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AFFLEAffle 3i | 1,580.00 | minus 1.68% | 22,700 | 45.1 | 5.25 | 15.2% | 13.3% | 22.6% | 23.6% | 23.0% | 0.00% | minus 12.3% |
| BCGBrightcom Group | 8.42 | minus 2.43% | 1,700 | 1.7 | 0.16 | 13.5% | 10.0% | 25.5% | −2.2% | −11.1% | 0.00% | minus 34.7% |
| SIGNPOSTSignpost India | 216.75 | minus 4.62% | 1,159 | 15.7 | 3.59 | – | 25.5% | 25.3% | – | – | 0.23% | minus 3.0% |
| EXHICONExhicon Events Media Solutions | 484.55 | plus 0.84% | 716 | 19.5 | 3.59 | 24.6% | 27.0% | 24.9% | 51.0% | 64.4% | 0.00% | minus 8.9% |
| PRAVEGPraveg | 204.91 | minus 1.37% | 536 | – | 1.19 | 1.5% | −2.5% | −20.2% | 41.4% | – | 0.24% | minus 19.0% |
| RKSWAMYR K Swamy | 80.39 | minus 4.05% | 406 | 17.9 | 1.54 | 10.9% | 8.6% | 13.3% | 5.2% | −10.9% | 2.49% | minus 35.4% |
| ADCOUNTYAdcounty Media India | 74.48 | minus 0.15% | 168 | 7.9 | 1.56 | 25.1% | 28.0% | 27.7% | 17.1% | 38.4% | 0.00% | minus 64.3% |
| DAPSDAPS Advertising | 19.00 | 0.00% | 10 | 7.3 | 0.55 | 10.4% | 7.8% | 7.9% | −9.7% | −11.9% | 1.32% | minus 16.7% |
| Median of 7 peers | – | −1.68% | 716 | 16.8 | 1.56 | 14.4% | 13.3% | 24.9% | 20.4% | 23.0% | 0.00% | −19.0% |
Quarterly results
This company doesn’t report these figures in a format we can read yet.
Profit & loss
- Sales CAGR 3Y
- −9.7%
- Profit CAGR 3Y
- −11.9%
- ROE
- 7.8%
| ₹ Cr | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 |
|---|---|---|---|---|
| 30.1 | 20.4 | 19.1 | 22.2 | |
| – | minus 32.5% | minus 6.3% | +16.3% | |
| 27.5 | 19.6 | 17.7 | 20.5 | |
| 2.7 | 0.8 | 1.4 | 1.7 | |
| 8.8% | 3.7% | 7.2% | 7.5% | |
| 0.2 | 1 | 0.5 | 0.5 | |
| 0 | 0.1 | 0 | 0.1 | |
| 0.2 | 0.2 | 0.3 | 0.3 | |
| 0 | – | 0 | 0 | |
| 2.7 | 1.5 | 1.6 | 1.8 | |
| 25.2% | 25.2% | 25.2% | 25.3% | |
| 2 | 1.1 | 1.2 | 1.4 | |
| – | minus 45.2% | +9.1% | +14.2% | |
| 4.74 | 2.10 | 2.29 | – |
Forecast
Balance sheet
| ₹ Cr | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 |
|---|---|---|---|---|
| 5.2 | 5.2 | 5.2 | 5.2 | |
| 9.7 | 10.5 | 11.6 | 12.8 | |
| 0.3 | 0.2 | 0.1 | 1.4 | |
| 4 | 2.8 | 4 | 4.5 | |
| 19.1 | 18.6 | 20.9 | 24 | |
| 1.4 | 2.2 | 2.4 | 2.6 | |
| 7.4 | 7 | 8 | 9.8 | |
| 10.3 | 9.4 | 10.5 | 11.6 | |
| 19.1 | 18.6 | 20.9 | 24 |
Cash flow
| ₹ Cr | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 |
|---|---|---|---|---|
| 0.9 | −0.6 | 2.7 | 1.1 | |
| −0.1 | −1 | −0.1 | −0.4 | |
| 4.4 | −0.4 | −0.2 | 1.1 | |
| 5.1 | −1.9 | 2.5 | 1.9 | |
| −0.3 | −1 | −0.5 | −0.5 | |
| 0.6 | −1.6 | 2.3 | 0.7 | |
| – | −0.3 | −0.1 | −0.1 |
Shareholding pattern
This company is listed only on BSE, so there’s no NSE category split. See Major shareholders below for the named holders.
Major shareholders
Filings & events
News
No recent news coverage found.