On 6 Nov 2026, Add-Shop E-Retail was priced at ₹5.43, or 13.9× trailing earnings, against an industry P/E of 28.7×, and the shares are 46% below their 52-week high. Its ROCE of 2.1% is the lowest among the 7 largest Household & Personal Products peers, and sales and net profit fell 8.1% and 62% a year over 3 years. Debt is 0.14× equity. It is a small-cap company with a market cap of ₹15 Cr, ranked 34th of 34 Household & Personal Products companies by market cap; the shares fell 41% over the past year.
- ₹5.31
- ₹5.59
- ₹5.05
- ₹5.41
- 38K
Health check
- ReturnsBehind
−40.7% over a year, better than 0 of 7 peers.
- Price tagCheaper
P/E 13.9 vs industry 28.7.
- GrowthShrinking
Sales −8.1%, profit −62.0% a year over 3 years.
- ProfitabilityWeak
ROCE 2.1% vs peer median 30.8%.
- Balance sheetFair
Debt 0.14× equity, interest covered 2.3×, Piotroski 7 of 9.
- Red flags3 to check
Return on equity is low at 1.0%.
Small cap
Market sensitivity
Key metrics
- Market cap
- ₹15 Cr
- Small cap
- P/E
- 13.9
- Industry 28.7
- Price to book
- 0.14
- Peers 24.59
- Dividend yield
- 0.00%
- ROE
- 1.0%
- Peers 27.3%
- ROCE
- 2.1%
- Peers 30.8%
- Debt to equity
- 0.14
- Debt ₹16 Cr
- EPS (TTM)
- ₹0.39
- OPM (TTM)
- 2.0%
- Net margin 0.6%
- Sales growth
- +55.2%
- Latest quarter vs a year ago
- Profit growth
- +27.4%
- Latest quarter vs a year ago
- Price to sales
- 0.08
- EV/EBITDA 8.5
Strengths and risks
Strengths
- Quarterly profit up 27.4% on a year ago.
- Quarterly sales up 55.2% on a year ago.
- P/E of 13.9 against an industry P/E of 28.7.
Risks to check
- Return on equity is low at 1.0%.
- 46% below its 52-week high.
- Interest coverage of only 2.9×.
About Add-Shop E-Retail
Add-Shop E-Retail Limited manufactures and distributes ayurvedic, agricultural, and animal feed supplement products in India. The company operates through Animal Food Products, Ayurvedic Product, Sanitary Pad, Agriculture Product, and Books and Other segments. It provides books, beauty, health care, and other products, such as herbal cosmetics, food and nutraceuticals, hygienic and personal care products, household chemicals, ayurvedic medicines and…
- Headquarters
- Rajkot
- Employees
- 53
- Sector
- Consumer Defensive
- ISIN
- INE01B501018
- Website
- addshop.co
Price range
- Avg volume (3M)
- 22.1K
- 1-year return
- minus 40.7%
- From 52-week high
- minus 45.6%
Peers · Household & Personal Products
| Company | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HINDUNILVRHindustan Unilever | 1,998.40 | plus 0.83% | 4,69,542 | 44.4 | 9.62 | 22.2% | 21.6% | 23.1% | 2.3% | 14.1% | 2.05% | minus 19.0% |
| MARICOMarico | 897.75 | plus 1.13% | 1,16,527 | 57.7 | 24.59 | 38.8% | 44.9% | 17.4% | 11.8% | 10.6% | 0.45% | plus 23.8% |
| GODREJCPGodrej Consumer Products | 851.00 | minus 1.36% | 87,097 | 44.0 | 6.90 | 21.3% | 16.0% | 20.2% | 4.6% | 3.0% | 2.35% | minus 25.8% |
| DABURDabur India | 380.35 | minus 1.21% | 67,477 | 33.4 | 5.87 | 20.8% | 17.2% | 18.5% | 4.5% | 3.5% | 2.17% | minus 25.5% |
| COLPALColgate Palmolive (India) | 1,679.00 | minus 0.53% | 45,666 | 33.5 | 28.23 | 107.4% | 85.1% | 30.1% | 4.9% | 8.2% | 2.86% | minus 23.0% |
| CUPIDCupid | 338.90 | minus 0.69% | 45,571 | 338.9 | 100.95 | 30.8% | 27.3% | 35.4% | 31.2% | 50.8% | 0.00% | plus 607.7% |
| GILLETTEGillette India | 7,406.50 | minus 0.17% | 24,134 | 36.1 | 25.50 | 84.6% | 68.2% | 30.2% | – | – | 2.43% | minus 15.3% |
| ASRLAdd-Shop E-Retail | 5.43 | plus 0.37% | 15 | 13.9 | 0.14 | 2.1% | 1.0% | 2.0% | −8.1% | −62.0% | 0.00% | minus 40.7% |
| Median of 7 peers | – | −0.53% | 67,477 | 44.0 | 24.59 | 30.8% | 27.3% | 23.1% | 4.7% | 9.4% | 2.17% | −19.0% |
Quarterly results
| ₹ Cr | Jun 25 | Sep 25 | Dec 25 | Mar 26 | Jun 26 |
|---|---|---|---|---|---|
| 29.4 | 33.4 | 34.9 | 57 | 45.6 | |
| 28.6 | 32.6 | 34.1 | 56 | 44.8 | |
| 0.8 | 0.7 | 0.8 | 1 | 0.9 | |
| 2.6% | 2.2% | 2.3% | 1.7% | 1.9% | |
| 0 | 0 | 0 | 0 | 0 | |
| 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | |
| 0.2 | 0.2 | 0.2 | 0.1 | 0.2 | |
| 0.3 | 0.3 | 0.4 | 0.6 | 0.4 | |
| 27.4% | 22.2% | 27.5% | 38.0% | 25.2% | |
| 0.2 | 0.2 | 0.3 | 0.4 | 0.3 | |
| 0.07 | 0.08 | 0.09 | 0.13 | 0.09 |
Profit & loss
- Sales CAGR 3Y
- −8.1%
- Profit CAGR 3Y
- −62.0%
- EPS CAGR 3Y
- −62.0%
- ROE
- 1.0%
| ₹ Cr | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 |
|---|---|---|---|---|
| 200 | 203 | 155 | 155 | |
| – | +1.6% | minus 23.6% | 0.0% | |
| 171 | 195 | 149 | 152 | |
| 29.1 | 7.6 | 6.4 | 3.4 | |
| 14.5% | 3.7% | 4.1% | 2.2% | |
| −0.1 | −0.1 | −0 | −0 | |
| 0.9 | 0.9 | 1.2 | 1.2 | |
| 0.5 | 0.5 | 0.6 | 0.6 | |
| −0.1 | – | −0.1 | −0.1 | |
| 27.5 | 6.1 | 4.5 | 1.5 | |
| 30.3% | 47.9% | 26.6% | 30.5% | |
| 19.2 | 3.2 | 3.3 | 1.1 | |
| – | minus 83.5% | +5.1% | minus 68.2% | |
| 6.77 | 1.12 | 1.17 | 0.37 |
Forecast
Balance sheet
| ₹ Cr | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 |
|---|---|---|---|---|
| 28.3 | 28.3 | 28.3 | 28.3 | |
| 78.6 | 81.7 | 84.5 | 85.6 | |
| 1 | 12.8 | 37.8 | 24.9 | |
| 43 | 3.1 | 4.8 | 13.5 | |
| 151 | 126 | 155 | 152 | |
| 6.5 | 6.1 | 5.4 | 6.1 | |
| 0.4 | 1.1 | 0.4 | 0.2 | |
| 144 | 119 | 150 | 146 | |
| 151 | 126 | 155 | 152 |
Cash flow
| ₹ Cr | Mar 2023 | Mar 2024 | Mar 2025 | Mar 2026 |
|---|---|---|---|---|
| −20.3 | −18.7 | −10 | 7.9 | |
| −25.5 | 8.6 | −14.6 | 18.5 | |
| 45.2 | 10.8 | 23.8 | −26.6 | |
| −0.7 | 0.7 | −0.8 | −0.2 | |
| −0.1 | −0.1 | – | −1.3 | |
| −20.4 | −18.8 | −10 | 6.6 |
Shareholding pattern
This company is listed only on BSE, so there’s no NSE category split. See Major shareholders below for the named holders.
Major shareholders
Filings & events
News
No recent news coverage found.